Ideasun commissioned us to create an original and attention grabbing package for their newest product the Easyriter. Working with them we developed this triangular packaging concept, with a hand holding the pen through a transparent sheet of plastic.

The packaging consists of two simple parts, for easy assembly and opening. The shape of the internal packaging forces the pen forward, allowing free gifts, such as refills and pencil sharpeners to be slipped down the emtpy center tube.

The back of the packaging required room for a Eurohook, barcode and product information, which we fully integrated, creating an excellent piece of packaging to complement their unique and exciting product.